The only reference book of its type, "German Print Advertising" is an amazing time capsule of the Third Reich era in Germany.
Some say it is evil, some call it militarism in print, and others love it. Most people have difficulty being neutral on the subject of German print advertising of the 1933 - 1945 period. Regardless of their point of view, almost anyone who has objectively examined the advertising art produced in Nazi Germany has been stunned by the powerful graphics.
This book is about advertising. In it, authors Josephine & Ray Cowdery do not attempt to analyze, explain, justify, endorse, condemn or specifically depict any aspect of Third Reich Germany other than print advertising. The Cowderys simply provide a never-before-seen selection of advertising art of the Third Reich extracted from their irreplaceable private archive of ancient magazines and newspapers.
The authors bring great expertise to the field of Third Reich print advertising, having studied it in America and Europe for a combined total of over 50 years. After a lengthy historical introduction to the subject, the Cowderys provide accurate historical commentary and at least partial English translations for most of the ads shown.